In this dialogue from Hornbeck he is further promoting himself. It's apparent he has a needy ego by the way he says his part is the only one worth reading. The random names used in this passage refer to the other authors of various articles throughout the paper. When he makes a reference to Socrates, he's comparing himself to some of the most renowned authors of all times. Hornbeck is an exaggerated stereotypical reporter, nebby and annoying but getting the material he needs.